Coca-Cola Zero offers fans Black Carpet treatment in partnership with year’s biggest film release – James Cameron’s AVATAR

- New initiative offers Thai fans a trip to AVATAR special effects studio in New Zealand or free admission to 3-D IMAX screening from today until 31 December

- Limited-edition cans of Coca-Cola Zero A
VATAR available for keeps

Coca-Cola Zero – a beverage that gives the real taste of Coca-Cola with zero sugar from the Coca-Cola System in Thailand – today announced a partnership between Coca-Cola Zero Black Carpet and AVATAR, this year’s ultimate blockbuster epic film which took 14 years in the making by director

James Cameron of the ‘Titanic’ and ‘Terminator’ fame recognized for his innovative and creative cinematic adventures to entertain his audiences.

The AVATAR epic adventure features new special effects, computer-generated imagery (CGI), 3D and sophisticated film-making technologies that will give audiences a spectacular and exciting viewing experience.

Ms. Chanisa Kaewruen, Marketing Director, Coca-Cola (Thailand) Limited, said, “As a leading partner in this promotional campaign, the Thailand team has organized fun activities for our fans to derive an exclusive and aesthetic experience from this exciting epic film, AVATAR which shares similar aspirations and unconventional values with our brand.”

She added that two initiatives under the Coca-Cola Zero Black Carpet entertainment platform will be implemented to engage Thai consumers who have eagerly looked forward to AVATAR’s nationwide screening on 17 December. Participants in these activities may win a trip to New Zealand to visit WETA Studio that created AVATAR special effects or join 200 lucky winners to watch AVATAR in 3-D IMAX format for free.

“These prizes are valued at over Bht 1 million. We are also airing the unique ‘Coca-Cola Zero AVATAR’ commercial on television and in cinemas along with the use of a comprehensive mix of media. Limited-edition cans of Coca-Cola Zero AVATAR will be made available for sale at hypermarkets, supermarkets, convenience stores, and leading retailers nationwide in the lead-up to the screening of AVATAR in Thailand.”, said Ms. Chanisa.

Enter to win a trip to New Zealand. Mail a Coca-Cola Zero bottle cap together with your name, address, phone number to P.O. Box 49 Phasicharoen, Bangkok 10160 or redeem 7 Coca-Cola Zero bottle caps for 7 coupons whereon to write your name, address, phone number before dropping them in an entry box at any Thai Ticket Major counter, now until 31 December 2009.