Saturday, November 21, 2009

Taste of Australia at MGallery International Buffet Dinner VIE Hotel Bangkok

Food devotees will have their pleasure heightened at VIE Hotel Bangkok’s MGallery International Buffet Dinner featuring Australian cuisine and the ‘wine flights’. Moreover, the customers will receive a privilege throughout the month of November 2009.

VIE WINE & GRILL of VIE Hotel Bangkok invites you to experience good food and fine beverage that have become part and parcel of contemporary multicultural Australia. At MGallery International Buffet Dinner will highlight a corner with a wide range of Australian savory. Special for November, the popular ‘wine flights’ provide the opportunity to taste exceptional selection of fine wine from Australia.

Moreover, the customers will receive a choice of privileges either a month complimentary membership at VIE FIT, special discount voucher at VIE SPA and 50 percent discount at Enigma, Paragon Major Cineplex.

MGallery International Buffet Dinner is priced at only Baht 750 Nett (food only) and Baht 1,095 Nett includes 1 set of Australian Wine Flights. Open from 18.30-22.00hrs. on every Thursday, Friday and Saturday at VIE WINE & GRILL, located on the 11th floor of VIE Hotel Bangkok.

Friday, November 13, 2009

Coke bottlers invest B1.5bn

       Thai Namthip and Haad Thip, the local Coca-Cola bottlers, plan to invest 1.5 billion baht in their manufacturing and distribution facilities next year.
       The investment will also expand the companies' product lines and distribution fleets. Thai Namthip serves most local markets in 62 provinces and Haad Thip covers 14 southern provinces. Their products include Coca-Cola, Coca-Cola Zero, Coca-Cola Light, Fanta, Sprite,Schweppes, A&W Root Beer, Minute Maid Splash, Minute Maid Pulpy juices and Namthip water.
       Pornwut Sarasin, vice-chairman of Thai Namthip, said the beverage industry could grow as Thai per-capita consumption was less than elsewhere in this region.Coca-Cola sales in other countries also regularly register 15-25% growth.
       "We continue to lead the nonalcoholic sparkling beverage market in Thailand with a market share of almost 50%," he said.
       Col Patchara Rattakul, chief operating officer of Haad Thip, said sales of its products were an important part of the incomes for 300,000 small retailers,100,000 food shops and modern-trade outlets.
       "We believe that any investment in our business and growth in our sector can significantly contribute to grassroots income growth. It also supports growth in related industries, such as suppliers of ingredients and raw materials, since 99% of our raw materials are locally sourced," he added.
       Despite a challenging two years for the industry, Coca-Cola is committed to Thailand.
       "In particular, we are expanding our juice and beverages portfolio through new innovations such as our recently launched Minute Maid Pulpy, a naturally refreshing orange juice with real orange pulp," said Col Patchara.
       In only six months, Pulpy has become the best-selling juice in hypermarkets,supermarkets and convenience stores.

Sunday, November 8, 2009

Khao Shong opens first cafe

       Khao Shong Industry 1979 Co, the maker of Khao Shong coffee, will open its first outlet in December after suspending the plan for two years.
       The firm will spend 2 million baht to open its first Khao Shong coffee outlet on Rama IX Road as a showcase for investors interested in franchises.
       The company is in the process of developing new coffee products to widen its customer base.
       It wants to be ready to cope with increased competition in the local industry after the Asean Free Trade Area takes effect next year.
       Under Afta, the 5% import tariff on instant coffee will be eliminated. This will attract a number of new instant coffee and ready-to-drink canned coffee brands into the Thai market.
       Managing director Chana Chiralerspong said the company was confident it could meet the challenge with more marketing activities to be launched in the future.
       In the past few months, the company has appointed sales agents to distribute its products upcountry, and refreshed its brand image with more modern packaging and a new logo.
       "With our 50 years of experience in Thailand's coffee industry, we are confident we can survive in the market in the long term,"he said.
       The firm this week hired "Bie The Star", or Sukrit Wisetkaew, as the brand ambassador for Khao Shong 3-in-1 coffee.
       "Bie The Star will help communicate and link our 3-in-1 coffee to younger customer groups faster than in the past,"Mr Chana said.
       Thailand's total coffee market is estimated to be worth 20 billion baht, with 3-in-1 coffee making up 8.4 billion baht and the remainder ready-to-drink canned coffee and instant coffee. The market is estimated to grow by 10-15% per year,but with 20% growth for 3-in-1 coffee.