Pepsi campaign

       Serm Suk, the local producer and distributor of Pepsi, has earmarked Bt50 million for its latest musical campaign, the Pepsi Asian Music Battle.
       To reach new-generation consumers through every channel, the campaign includes a new television commercial starring seven of the hottest K-pop idols and four Chinese superstars, a special trip to South Korea, Pepsi-music gold pendats and other premiums.
       Marketing and sales director Parinya Permpanich said Serm suk had been active in all channels since eraly this year.
       The company has a 63.2-per-cent market share, up 3 per-centage points from this time lasy year.